Fashion is an industry driven by change and the never-ending search for the Next New Thing. So it's no surprise that we've embraced social media and start-ups, and they in turn, have embraced us. From style bloggers to Pinterest accounts, social media continues to change the way we shop, dress, and stay in style. Here's a list of four fashion-based start-ups we're keeping on eyes on right now:
Snapette: Users "snap" photos of clothing, shoes, and accessories at brick & mortar shops on their smart phones, sharing them with other members--think real life Pinterest. Those who seek items can browse through photos posted by users, brands, and retailers to find desired products in nearby stores. It's a cool and convenient way to localize your shopping experience.
Shoptiques: This website brings the best boutiques in the world to the online marketplace. Shop by neighborhood, trend, or within item categories (clothing, bags, shoes, accessories) to find one-of-a-kind pieces from local boutiques across the country. And guess who's going to be on it soon?
Duh.
Svpply: A website that refers to itself as "a curated collection of the world's best products and stores" must be quality, right? And that it is. Svpply (pronounced "Supply") allows users to window shop with ease, browsing and collecting links to clothing, artwork, books, music, movies, home goods, and more. Their streamlined aesthetic focuses on quality over trends--great for lovers of brands like Saturdays, Rachel Comey, and
Herschel.
Pose: This app makes it easy to document outfits from day-to-day and allows instantaneous gratification in the form of "loves" (similar to a "like" on Facebook) from other users. When posting a photo, it's easy to tag the items in the ensemble, allowing followers to seek the same pieces for their own wardrobe. So to those of you who post outfits religiously to Twitter and Instagram, maybe it's time to try this app on for size?
